A “Fortune Cookie” Bra?
A friend of mine e-mailed me this picture. It’s the back of one of her many (well, when she told me how many she had, it sure seemed like a lot) bras. The thing that intrigued her, and now me, about it is the tag to the left of the wash care label; “A smile is your sexiest outfit!” She calls it her “fortune cookie” bra!
Now, I’m no expert on bra design. But I think I can recognize a marketing gimmick when I see one! And this one seems very good to me. First of all, I like the message. It’s a nice reminder that you make the clothing, not the other way around. But the whole thing has me asking a few questions:
- What brand of bra is it? [I keep forgetting to ask my friend]
- Do they have different messages for other styles or colors?
- Do you get a prize for a complete set of tags?
- Are they hiring tag writers? [hey, we all could use a little extra pocket money!]
Have you ever gotten a surprise message with a garment? What was the message? Did you like it, or could you have done without it? Please leave a comment about it. I’m really intrigued…