The tragic events of Friday have placed the film industry (and those who write about it) on shaky ground. This is the business of entertainment and entertainment reporting and let’s face it: with twelve people dead and dozens more wounded, the last thing anyone on either side of the Hollywood fence wants to think about is entertainment. Out of respect for the victims of and their families, it is starting to look like box office numbers will not be officially reported this weekend.
With the exception of poor Katy Perry, everyone was a winner at the box office this week. Seriously. Of the top ten films, nine of them either opened well or held well, making this one of the most consistent weekends of the summer season. Filmmakers and studios: pat yourselves on the backs. You’ve earned this one.
When it comes to winning big at the box office, never bet against Pixar. ‘Brave‘ is not only the acclaimed animation studio’s thirteenth film, it is their thirteenth film to open at number one at the box office. It’s a track record that just about everyone else in Hollywood would kill for.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
Poor Barnabas Collins never stood a chance. Tim Burton’s ‘Dark Shadows‘ found itself clobbered to death over the weekend courtesy of Earth’s Mightiest Heroes, who rode a perfect cocktail of hype and stellar word-of-mouth to an unprecedented second weekend. It’s no longer a question of whether or not ‘The Avengers‘ will be one of the biggest movies of all time, mainly because it already is one of the biggest movies of all time: after only nineteen days, it’s crossed the $1 billion mark. The question we should be pondering now is whether or not it will become the biggest movie of all time.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
Normally, the Weekend Box Office Report tends to shy away from covering the international box office. However, we’re making an exception this week, mainly because the domestic box office was hopelessly anemic and ‘The Avengers‘ opened everywhere not called the United States and took in an absolutely absurd amount of cash. Between 39 territories, Marvel’s hotly anticipated Superhero Team-Up Extravaganza earned an astonishing $178.4 million, shattering opening records across the globe.
Traditionally, the White House Correspondents Dinner is an opportunity for the President of the United States to let his guard down and become an entertainer for evening, performing a comedy routine for the crowd before taking his seat and being playfully roasted by a comedian. This year, President Barack Obama was joined by late night talk show host Jimmy Kimmel. Since this is the internet, both of their routines are online for you to see!
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