Last week, Split had a huge opening and everyone noted that M. Night Shyamalan was unquestionably back. But now, in week two, it feels a little more official. The second weekend saw the film holding onto its spot at the top of the box office charts, but it also did so while dropping a percentage most movies would kill for. In other words, people like Split and are telling their friends to go see it.
It has long been a fine American tradition to escape the awkward enclosure of your parents’ house over your holiday vacation and spend a few hours in the local movie theater, where everyone can shut up about politics and stop swapping passive aggressive comments on each other’s lifestyle for a few hours. 2016 was no different, with Rogue One: A Star Wars Story and Sing drawing in the big crowds while La La Land and Fences impressed in limited release. Not so impressive: Passengers, Why Him?, and Assassin’s Creed, each of which underperformed.
Despite dominating the box office last week, The Magnificent Seven took a not-insignificant tumble this weekend, slipping to third place and allowing Miss Peregrine’s Home For Peculiar Children and Deepwater Horizon to claim the top two spots. However, both newcomers opened below expectations, making this an odd capper to a September that was otherwise full of surprise hits.
Just when you thought September was going to be a slow month at the box office, Clint Eastwood and Tom Hanks show up with Sully and make things interesting all over again. The feature film adaptation of the “Miracle on the Hudson” opened with huge numbers, benefiting from the pedigree of the talent involved and the lack of direct competition in the middle of a not-so-busy month.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
Although the holiday weekend brought out a slew of new releases to compete for the top spot at the box office, this week’s top 10 was, once again, dominated by Finding Dory. The Legend of Tarzan, The Purge: Election Year and The BFG ultimately couldn’t quite match up to Pixar’s forgetful fish, but the final results were all over the place. This chart is very much a roller coaster of expectations being met and missed.
A little movie called Captain America: Civl War came out this weekend and made the exact kind of money you’d expect it to make. The thirteenth film in the Marvel Cinematic Universe didn’t have the biggest opening in the series’ history, but it was close enough. It’s easily the biggest opening for a Captain America solo movie (albeit ballooned by a co-starring role for Iron Man) and it managed to open bigger than its chief rival this year, Batman v Superman: Dawn of Justice. That’s certainly a win.
For the third weekend in a row, The Jungle Book dominated the box office, taking the top spot and making it look easy. It’s been a fairly astonishing run for a movie that felt like a big question mark a few months ago, but this is what the combination of spectacle, strong reviews, and strong word-of-mouth brings you. While this weekend was ultimately all about Jon Favreau’s big-budget take on Rudyard Kipling’s beloved stories, there were a few other new releases. But as you could have guessed, Keanu, Mother’s Day, and Ratchet and Clank didn’t do solid enough business to warrant mention in the headline.
After last week’s stellar opening, it was clear that The Jungle Book was going to hold on to the number one spot at the box office this weekend. However, it wasn’t clear that it would spell complete and total doom for the weekend’s other new release, The Huntsman: Winter’s War, which debuted with very disappointing numbers in second place.
The Jungle Book was destined to take the number one spot at the box office this weekend. However, the early estimates were off by, oh, $20 million or so. Jon Favreau’s reimagining of this beloved story exceeded all financial expectations. Buoyed by strong reviews and positive word of mouth, the film had the second biggest April opening of all time, topped only by last year’s Furious 7.
Batman v Superman: Dawn of Justice was never not going to have an enormous opening weekend. Toxic reviews and mixed word of mouth mean nothing next to hype — that title alone guaranteed a record-breaking start. And right now, Zack Snyder’s superhero epic does look like a gigantic hit. However, this weekend is really all about the trailers and posters and Warner Bros.’ omnipresent marketing. The real challenge will be next weekend, when the film’s legs will be properly tested.
Pardon the pun, but Zootopia is a beast. Disney Animation’s new film held on to the number one spot at the box office for the third weekend in a row and made it look easy. Not even Allegiant, the third film in the Divergent series, could topple it. Could the film end up pulling Frozen numbers? Maybe. Possibly. We’ll have to see how strong it stands in the face of a couple of superheroes.
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