Every season I give and I get gift cards. I love them!! I can get whatever I want. I feel like my Godson Kevin, he'll soon be 16 and would like cash for x-mas. My youngest Jayson is 6 so he has a full list for Santa. According to reports since 2005 over 41 billion dollars is lost on gift cards!!! That is money down the drain, literally. Restaurant gift certificates are great for the person who loves to eat out often. Department stores usually last a year if not forever. Just a few tips to save you and your giftee money.