A few days ago I reported on the popularity of extreme couponing. Here's a follow up. A backlash could be brewing! Obsessive shoppers in the TV Show "Extreme Couponing" can be  entertaining,  but it appears they've inspired so many wannabes that retailers are setting new limits on coupon use.

Check out this conversation! . Karen, in a SavvyDollar forum last month, shared a conversation she'd had with a grocery cashier:
She said, "I wish they'd take that show and shove it!" because apparently they've had a lot of customers come in wanting to save like the shoppers on the show and they try to break the store's coupon policies with the limits, complain when they can't, etc. I really hope this backlash doesn't ruin it for the rest of us . . . sounds like it might be heading that direction.

For example two major retailers have already made changes:

At Rite Aid:
A buy-one-get-one-free coupon can't be used with a BOGO promotion to get both items for free.

The chain is also limiting the number of coupons a shopper can use per item to four, as long as there is enough stock.

At Target:
Tarrget no longer accepts online coupons for free items with no purchase requirements,

A BOGO store coupon can't be combined with a manufacturer's coupon to get both items for free.

Target is limiting the number of store coupons that can be printed off its website to two (there used to be no limit)