People are looking for value today more than ever. Dollar stores in the Buffalo area are expected to increase from 50 to 100 locations. Coupons flood Sunday newspapers, and on line couponing is huge. I love using coupons. Why not save the money? But I don't go to the lengths the folks do on the TV show " Extreme Couponing'! This show on TLC  Can give you a lot of tips on how to save, but you'd better have the storage space at you house or apartment!