The holiday shopping season is in full swing and there are hundreds of local merchants competing against the big box stores for your dollars. 96.1 Joy FM encourages everyone to buy at least one item from a local merchant this year to support our local economy.

  • Made In America Store

    Find unique gifts for that hard to shop for person. Everything in the Made In America Store is 100% made in the USA by American workers. Made In America Store has clothing, toys, tools, lawn furniture, fire pits, metal signs, and a whole bunch more.

    900 Maple Road
    Elma, NY 14059

  • Buffalo Outdoor Apparel

    Everything you'll need for the cold weather can be found on Main Street in downtown Buffalo. Buffalo Outdoor Apparel carries Carhart, Timberland, Dickies and much more. Shirts, pants, coats, boots, hats, gloves, and much more.

    674 Main Street
    Buffalo, NY 14202

  • Vidler's 5 & 10

    By now everyone in Western New York has heard of Vidler's 5 & 10 in the village of East Aurora. The store has been around for decades and is so popular that tour buses from around the north east stop there. Vider's is a classic 5 & 10 and carries just about everything you can imagine. Toys, household items, clothing, crafts, cooking supplies, penny candy, nostalgic items, and the list goes on and on.

    676 – 694 Main Street
    East Aurora, NY 14052

  • Be Dazzled

    All your jewelry and accessory needs can be found at Be Dazzled in Williamsville and you'll also be supporting a local merchant.

    5429 Main Street
    (Next to Starbucks in the Village of Williamsville)
    Williamsville, NY 14221
    Store Phone: (716) 565-2101

  • Kelly's Country Store

    Find those special unique holiday gifts for your loved ones, or surprise them with their favorite sweets from our large selection of candy and fresh fudge.

    3121 Grand Island Boulevard
    Grand Island, New York 14072
    (716) 773-0003

    Kelly's Country Store