New York is bringing back it's popular "I Love NY" campaign with a $2 million tourism push. It's aimed at vacationers right here in New York, as well as neighboring states and in Canada.

The commercials will run in upstate markets as well as in Cleveland, Philadelphia, Toronto, Montreal and Connecticut, and on shows including NBC's "Today" show among others. Print ads will be featured on taxicabs in the Big Apple.

New Yorkers are invited to redraw the "I Love NY" symbol for an online gallery at iloveny.com.