JCPenney Is Bringing Back The Catalog

The JCPenney "Big Book" catalog is making a come back in 2015. According to the Wall Street Journal, the department store is reviving its big paper catalog after they stopped printing it nearly five years ago. JCPenney decided to bring back the catalog after research showed that most of their online sales were driven by what shoppers saw in print.

The newly updated 120-page catalog will be sent to select JCPenney customers in March.