Marshmallow Peeps: Easter Treat Turned Cult Classic
These marshmallow-puffed, sugar-coated, crazy colored concoctions are the product of Pennsylvania-based candy company “Just Born” and have been featured on “Good Morning America,” “South Park” , “Jeopardy,” as well as a host of other shows.
They are Peeps, a classic Easter candy turned into an American icon. Peeps have been around since 1953, when Just Born acquired the candy company that made Peeps — by hand. Bob Born, son of ‘Just Born’s’ founder, quickly went to work to modernize a process that today turns out 4 million Peeps a day.
For many decades Peeps were just an Easter candy. Today, Peeps are chicks, bunnies, ghosts, pumpkins and even Christmas trees.
“We saw long ago that our fans love to create with Peeps,” “We work hard to make sure our fans and media are always stimulated with lots of great products and information,” according to Aubrecia Cooper, of Peeps & Co. retail division..
The company’s Facebook fan page has 221,000 “likes” and it has become a Pinterest staple with users sharing their favorite Peeps recipes and creations. The Peeps chick car is currently touring the South and Midwest.