A Chinese athletic shoemaker  is going low-budget in its expansion to the U.S market, using a rather irreverent (watch for content) YouTube video to introduce itself while taking a funny dig at the company name.

You might remember Li Ning (pronounced lee-NING) as the final torchbearer during the opening ceremony of the 2008 Beijing Olympics.  Time will tell if these shoes catch on, and if they will attract a famous endorser.