Maybe Hello Kitty is going through a midlife crisis? 

My daughter loves Hello Kitty.  There is, of course, everything imaginable to buy that is Hello Kitty.  Clothes, toys, and everything you could think of.

And now what is she up to...

Brewing her own beer! 

There are six Hello Kitty beers, including fruit flavors like peach, lemon-lime, passion fruit, and banana. They have about half the alcohol content of mainstream American beers - a Budweiser runs 5 percent alcohol-by-volume, where the Hello Kitty brews range from 2.3 percent to 2.8 percent.

Right now the beer is only available in Asia.  Maybe we'll see it coming to a grocery store near us soon.