pepsi challenge

The Pepsi Challenge [VIDEO]
The Pepsi Challenge [VIDEO]
The Pepsi Challenge [VIDEO]
In 1975, the first "Pepsi Challenge" was issued.  I can't help but think that was the first shot across the bow that began the civil war of soda, igniting "the cola wars". It tore the country in half (dramatic pause...). It carried on through the early 80s, and if you ever participated in it, you thought you were SO COOL when they handed you that little flimsy "pin" t