For the third weekend in a row, 'Gravity' dominated the box office, taking no prisoners in its quest to become one of 2013's most deserving blockbusters. However, its tremendous success has been at the expense of a handful of other films, which have been crushed in Alfonso Cuaron's titanic wake.
This weekend we get a remake of a '70s horror classic, Arnold and Stallone finally punching and shooting things together onscreen ('80s action-movie fans, rejoice!) and a based-on-true-events political thriller about that creepy-looking Wikileaks guy.
When a movie is sold as being the next incredible cinematic experience that will change the way we watch movies, expectations are huge. Audiences may scoff. It could all backfire. But Alfonso Cuaron's 'Gravity' lived up to the hype and audiences responded in kind, giving it the biggest opening ever for a non-sequel October release.
There's nothing like a family-friendly animated movie to help shake off the September doldrums and 'Cloudy With a Chance of Meatballs 2' performed as expected. Although Sony's big release effortlessly took the number one spot, this weekend had a few other bright spots, namely a handful of independent films doing quite well in more limited release.
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
The tragic events of Friday have placed the film industry (and those who write about it) on shaky ground. This is the business of entertainment and entertainment reporting and let’s face it: with twelve people dead and dozens more wounded, the last thing anyone on either side of the Hollywood fence wants to think about is entertainment. Out of respect for the victims of and their families, it is starting to look like box office numbers will not be officially reported this weekend.
When it comes to winning big at the box office, never bet against Pixar. ‘Brave‘ is not only the acclaimed animation studio’s thirteenth film, it is their thirteenth film to open at number one at the box office. It’s a track record that just about everyone else in Hollywood would kill for.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
Poor Barnabas Collins never stood a chance. Tim Burton’s ‘Dark Shadows‘ found itself clobbered to death over the weekend courtesy of Earth’s Mightiest Heroes, who rode a perfect cocktail of hype and stellar word-of-mouth to an unprecedented second weekend. It’s no longer a question of whether or not ‘The Avengers‘ will be one of the biggest movies of all time, mainly because it already is one of the biggest movies of all time: after only nineteen days, it’s crossed the $1 billion mark. The question we should be pondering now is whether or not it will become the biggest movie of all time.
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