The Nestle company, maker of Purina is now making a commercial especially for dogs. You won't see it anytime soon in the U. S.  but in Austria our canine friends are perking up their ears to the tune of  a Beneful commercial that features a high frequency tone  (like those whistles only dogs can hear) to get Fido's attention.   Then your dog will be dazzled by a squeak like the noise a dog toy makes and a pinging sound.  Sound  yummy?  Check out the video.  Its in German cause hey, thats what they speak in Austria.  Watch for the U . S. version with subtitles coming soon.